NATURAL WELLNESS: HOW DID CBD BECOME SO POPULAR?
CANNABIS INDUSTRY CASE STUDY 2013 – PRESENT
TRINITY GLOBAL ENTERPRISES, LLC: PREMIER MARKETING, PR AND MEDIA BUSINESS SOLUTIONS FOR EMERGING INDUSTRIES
Exclusive Media-Driven Case Study:
Hemp Phytocannabinoids Cannabidiol (CBD) Global Market Creation
Timeline: Q4 (October) 2013 – Present
Brand Assists: 25+ Hemp CBD Product Lines
Geography: US National, International (Americas, Europe, Canada)
Trinity Global Enterprises, LLC’s executive leadership in public relations catalyzed positive legal change beginning with the U.S. cannabis industry in Q4 of 2013. The agency’s historic work directly battled misinformation in a cannabis documentary broadcast by a major TV news network. The result is portrayed as global acceptance of a new product: hemp phytocannabinoids (cannabidiol / CBD).
The driving force behind global acceptance of CBD: Earned Media.
Continuing the push for global education of this ancient botanical resulted in unprecedented law changes that led to CBD access in the U.S.A., Brazil, Mexico, Europe, and Canada. CBD is now approved by the MMA and governing sports agencies WADA and USADA. The passing of the 2018 Farm Bill returns hemp to the U.S. economy, after a nearly 80-year absence.
CBD Market Est. $22 Billion by 2022 – Rolling Stone Magazine
The Company’s leadership established in 2005 a full-service earned media agency that has served a variety of industries including IT, biotech/life sciences, natural products, agriculture, communications, pet products, and more. Since 2013, specifically for the cannabis industry, the agency’s track record speaks volumes:
- wrote and published hundreds of global press releases
- booked nearly 1,000 global, national, regional, and local news interviews
- coordinated marketing, PR and Media at conferences and expos
- booked industry expert guest speakers
- created and implemented Public Service Announcements (PSAs)
- touched hearts and changed minds through cannabis education
CANNABIS BUSINESSES GAIN A DISTINCT ADVANTAGE WITH TRINITY GLOBAL ENTERPRISES, LLC